Shane Hipps came and spoke at mars yesterday and he stayed an extra night so that he could share with our staff this morning about some ideas mentioned in his book entitled The Hidden Power of Electronic Culture. one of my favorite things he touched on this morning (it is also in his book) dealt with what Marshall McLuhan called "the laws of media." these laws were a set of questions that McLuhan believed would help us tune into the four inevitable effects of media. everything that is introduced into our culture is a counter irratant; but ends up creating a new irrantant. these laws help us recognize what the pro's and con's of this new idea or product actually are. the four questions that the laws of media centered around were:
1) what does this new medium enhance?
2) what does the new medium make obsolete?
3) what does the medium retrieve?
4) what does the medium reverse into?
this might not make any sense at first; but Shane walked us through the laws of media and how it applied to something as innocent as surveilance cameras. here is how he answered the above questions. what does surveilance cameras enhance? they extend the capacity of the human eye while enhancing the feeling of security and "eyewitness" accounts. what do they make obsolete? surveilance cameras can make neighborhood watch groups and oral testimony in a court room obsolete. what does a surveilance camera retrieve? they can retrieve the medieval city wall that both protected and imprisoned its citizens. what does the surveilance camera reverse into? when pushed to the extreme, they can reverse into an invasive loss of privacy and a new feeling of vulnerability.
as he was walking through these four questions, i couldn't stop thinking about the many things we add to our student ministries without ever thinking through what new irrantants we might unconsciously be creating.
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